Emphasising the sending process, not the receiver (Added 6 Aug 2018) Auletta, Ellis and Jaeger (2008) includes the following suggestion: "One of the biggest misunderstandings in information theory is to have taken Shannon’s (1948) theory of communication (in the context of controlled transmission) as a general theory of information. In such a theory, centred on signal/noise discrimination, the message is already selected and well defined from the start, ...(selected by the sender)..., and the problem here is only to faithfully transmit or further process, ... ... the sequence of bits that has been selected (Auletta 2008a). On the contrary, a true information theory (as was Wiener’s (1948) original aim) starts with an input as a source of variety and has the selection only at the end of the information processing or exchanging. In other words, a message here is only the message selected by the receiver." Note that this makes the assumption (of which I was once guilty) that information is only something transmitted and received. That assumption ignores the fact that all that encoding, transmitting, decoding, etc., would be pointless if information could not be used. So a deep theory of information should start with users of information and its uses, which may differ for different kinds of information and different users.