# Now Every Company Is A Software Company #### - David Kirkpatrick **Link**: https://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/ **DOI**: **Links**: **Tags**: **zotLink**: [zot](zotero://select/items/@kirkpatrickNowEveryCompany) ###Abstract ``` Michael Woelk, CEO of Picarro, which provides highly accurate measurement of gasses that give its customers visual confirmation of data they never had before. Photographed by Timothy Archibald For Forbes Ford sells computers-on-wheels. McKinsey hawks consulting-in-a-box. FedEx boasts a developer skunkworks. The era of separating traditional industries and technology industries is [...] ``` ### Notes-Highlights